To optimally manage your Instagram account, you must publish diverse, constant, and new content. Don’t stop at your typical tour photos or album covers. Remember that now most of the content that grabs viewers is on video. Instagram allows you to upload this type of content, but before you start, it is important that you analyze the situation so that you do it like a professional. That’s why we share 5 tips to succeed with your videos on Instagram:
5 Tips to Succeed With Your Videos on Instagram
Define your goals. Before you start posting videos on Instagram, ask yourself the following question: what do you want to achieve by uploading videos to this platform? Answering this question will allow you to give direction to your publications and it will be much easier for the flow of ideas to be constant and productive.
Be clear about what types of videos fit you. They must be consistent with what you do on YouTube, and above all, to stand out, you have to be really very creative. Sometimes it is fine to try new things or publish special content, but that the basis of your publications is coherence and definition.
Take care of your appearance on Instagram. It is a social network where people highly value quality and aesthetically powerful content. Always upload high-resolution images, with the correct proportion and taking care that the graphics are not cut off. If you don’t know how to solve that, ask someone an expert for help. It does not necessarily have to be a professional, surely you have friends who publish professional-quality content. Ask them to explain how to do it. Don’t upload anything.
Make specific videos for Instagram. If you really want to succeed in social networks, you must work on the strategy globally but upload different content to each platform. Instagram is a perfect place to compliment your YouTube videos.
Harness the power of hashtags. They will help you get discovered by people, so look up and explore trends and try to use them in your videos as long as they are relevant. Use only those necessary to make an impact, if you use too many you can appear like spam or go unnoticed among your audience.