What is an advertising campaign?
An advertising campaign is a strategic marketing process that uses different media to get a message to the target audience.
It is a set of creative efforts made by operational marketing that seeks to generate behavior in the recipient of the advertising message through persuasion.
The objective of the message may be to attract new customers, reposition the brand through associations of values and specific feelings, etc.
Types of advertising campaigns
The three purposes of advertising are said to be: to inform, persuade, and remember. To do this, there are different types of campaigns that are classified as follows.
According to the nature of the product
The advertising campaigns that are classified according to the nature of the product can be:
According to the life cycle
The advertising campaigns that are classified according to the life cycle can be:
Process of creating an advertising campaign
All advertising campaigns contain a series of steps that must be taken to ensure their success:
Advertising campaign example
In June 2020, the famous Coca-Cola beverage company launched an institutional maintenance advertising campaign through a series of videos made in different countries, whose emotional message aims to emphasize the importance of emotional ties in times of the pandemic of the COVID-19 that plagues the world.