Birthdays, baptisms, and communions are some of the occasions in which parents honor their children with a children’s party. On the other hand, there are children’s parties organized by some companies for the entertainment and enjoyment of the staff’s children. All of this results in great interest to meet these needs and also an opportunity to enter the market with a new venture. So… pay close attention to this guide on how to start a children’s event business.
Next, we will see in detail 8 steps to starting a children’s party organization business. We assure you that all this information can be applied in the different stages of your entrepreneurship process.
How to create a children’s event company step by step
To start a children’s party business it is necessary, in addition to the ability and the desire to undertake, to have a basic guide that allows you to carry out in a more organized way everything related to the start-up of the new company. Let’s look at these elementary steps to create a children’s event company.
1# Name and description of the business
If you are wondering about how to create a children’s events company, the first thing you should do is think about the name and characteristics of your business. Regarding the name, it has to be striking, easy to remember and provide an idea of what your company does. Remember that you are going to offer services related to children, so make sure the name has a fun and cheerful touch.
Regarding the description of the business, the idea is that from the beginning you specify what you want to do and achieve. That is, to raise in a general way what the activity of your company will be, as well as its mission, vision, and objectives. This will help you to have a clearer perspective to establish the way forward. Also, it will provide you with the identity on which you will build the rest of the foundations of your children’s party business.
2# Business plan
Planning is vital in the process of how to create a children’s events company, as this will be the basis on which you will work from now on. Through a business plan, you are going to capture and organize the ideas and actions necessary to start your business and meet its objectives. This is not as complicated as it seems since it can be a simple and punctual document with the most relevant points. You can even make a business plan on one page.
The business plan of your children’s events company must include the following elements:
3# Supplies and equipment
Based on all the research and planning of the previous point, the necessary inputs for the provision of services will be defined. In the process of how to create a children’s events company, you must make an initial list to verify what you have to buy and its cost. Remember that this will depend on the services you are going to offer, but in general terms such as basic supplies and equipment we find:
In addition to this, you will need a computer, printer, telephone, and a vehicle to transport your equipment and work items.
To start a children’s party decoration business, a large number of persons is not necessary, since between 4 and 6 employees will be enough. Keep in mind that you must make an equitable distribution of functions and ensure that the people appointed for the position have the experience and skills to perform it.
As part of your work team you will need people who perform the following functions:
Also, you can hire external people if you require more support depending on the size of the event. Do not forget to have a collaborator who makes the photographic record of the events.
The location of your children’s events company will depend exclusively on your objectives and business model. And it is that to start in this area you don’t need to have a local because you can be part of the home-based businesses that offer their services through digital channels.
If you want to adapt the premises to serve your customers and store all your equipment, it must have enough space for this purpose. Ideally, you should have a reception area, a meeting room, a battery of bathrooms, and a small cellar or room to store equipment. Regarding the location, it should be central in commercial areas and easily accessible.
On the contrary, if you want to attend at home, make sure you have enough means so that your clients can communicate easily and quickly with you. It can be through social networks, a web page, a WhatsApp number, an email, or all the options together.
6# Service packages
One of the most important steps in how to create a children’s events company is to build your catalog of services. As we mentioned in the first step, the idea is that you are clear about what you are going to offer, and based on that, consolidate your packages. Remember that within this business you can offer services such as:
Don’t forget that you can only go for 1 or 2 of these services, to begin with, or you can tackle them all. You must also specify the duration of each service and each package, if applicable so that you can also establish the hourly rates. An example of a service package for your children’s party business would be like this:
Package 1: 2 inflatables + decoration + animation show with puppets and music + surprise reminder + catering service and food: hot dogs. This package covers 4 hours of programming.
In addition to planning, budgeting, and supplies, the success of a business is determined by promotional strategies. These will be the vehicle to attract customers and increase sales. For this reason, it is vitally important that in the process of how to create a children’s event company you plan which advertising marketing strategies you are going to implement. These strategies should be considered from the business plan and applied before, during, and after the start-up.
The options here are very diverse since you can promote your business through traditional marketing strategies such as merchandising, radio spots, or flyers. As with digital marketing strategies such as SEO positioning, email marketing, video marketing, or content marketing with a website.
8# Company registration
The last step, but not least in our guide on how to create a children’s events company, is to legally establish the company before the competent entities. Here you must carry out a series of legal procedures to formalize your business, which varies according to the country in which you are. However, there are several common aspects for registering new businesses, these are:
Children’s events and parties will be services with a significant demand at different times of the year, so the market is open to receive new innovative ventures. However, these must meet the needs of customers effectively, with quality service, and present a differential from the competition.
Don’t forget that creativity, patience, empathy, and a vocation to interact with children are very important in this business. That, added to planning, discipline and hard work will be the keys to achieving a profitable and successful business.
We hope that our guide will help you nurture your new business and that you can apply all these steps in your venture. Good luck on the way!