What is an elevator pitch?

The elevator pitch, or elevator speech, is a project presentation technique that aims to capture the attention of the listener in the time that an elevator journey would last, that is, between 30 seconds and 3 minutes. The message, then, should be brief, clear, and arouse curiosity.

It is a summary that provides a clear and concise vision about a company, a service, or a product, and that has the objective of interesting the interlocutor to get an interview or meeting.

It should be noted that the elevator pitch is not a sales pitch, but a conversation to get a longer meeting where you can discuss the business model in detail.

Characteristics of an elevator pitch

It is assumed that you have only one opportunity to make a good impression on the listener, so the elevator pitch should be constituted as follows:

  • Of course: we must be clear about the objective for which we started the conversation. Why do I want to interview this person? What am I trying to achieve? Why do I want to get it?
  • Concise: Keep it short and convincing, since there is not much time to get the attention of the recipient.
  • Concrete: you have to focus on what is important, providing the necessary data to arouse interest. If everything goes as planned, you will have the opportunity to develop the project with more time.
  • Passionate: it is very important to believe in the project, demonstrate conviction, and, consequently, transmit passion.

How to do an elevator pitch?

To build a good elevator pitch, the following steps should be followed:

  • Define the audience: in order to take advantage of the limited time available, it is important to know the interlocutors very well. It is suggested to research their profiles and characteristics in order to develop a message that captures their attention.
  • Headline: You need to have “a phrase” ready to serve as a headline and relate to the goal and audience so that it captures attention. It can also be a question that challenges the listener, for example: “Did you know that 35% of the people in the country are not satisfied with the service of …?”
  • Development: you must provide information about the equipment, describe the problem, the need, and the solution. Likewise, the current status of the project, where it is going, its competitive advantage, and the request (what is needed) should be discussed.
  • Closing: consists of a call to action. For example, request a meeting with the investor to explain the project in detail.
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