What is an elevator pitch?
The elevator pitch, or elevator speech, is a project presentation technique that aims to capture the attention of the listener in the time that an elevator journey would last, that is, between 30 seconds and 3 minutes. The message, then, should be brief, clear, and arouse curiosity.
It is a summary that provides a clear and concise vision about a company, a service, or a product, and that has the objective of interesting the interlocutor to get an interview or meeting.
It should be noted that the elevator pitch is not a sales pitch, but a conversation to get a longer meeting where you can discuss the business model in detail.
Characteristics of an elevator pitch
It is assumed that you have only one opportunity to make a good impression on the listener, so the elevator pitch should be constituted as follows:
How to do an elevator pitch?
To build a good elevator pitch, the following steps should be followed: