« To be in any way on social networks, it is better not to be «. Never forget that saying when you decide to open the social networks of your business or small business. Being in them will require a significant investment of economic resources and time to manage the profiles properly and if you are not willing to make that bet, it is better not to have a presence on social networks.
To be successful, it is convenient to plan, develop, and monitor the different actions that are going to be carried out, which will form a solid strategy based on previously set objectives.
The most advisable thing is to have a professional trained to manage social profiles in corporate environments, but in many cases, small companies cannot afford to expand their workforce or hire a freelance Community Manager, so their functions end up being assumed -without wanting to do so. or unknowingly – by the entrepreneur or one of his collaborators. It is necessary that he is aware at least of the importance of the work to be carried out and of the need to have a defined action plan (a Social Media Plan, which in this article we reminded how to elaborate it).
10 Keys to Get More Out of Social Networks in SMEs and Businesses
In addition, you must adopt an open position and take into account these 10 keys that, in summary, indicate the way and attitude with which every small organization should include social networks if it wants to get the most out of them. Let’s see them:
1# Being on social media is no longer an option. Businesses and SMEs must be where their customers and potential customers are, who are today on social media. However, having a presence on social media requires a significant investment of time and money. If the necessary resources for good management are not going to be allocated, it is better not to be in them.
2# Have a plan. All actions on social networks must be based on objectives. Ask yourself: What do you want to achieve? Choose the social networks in which you will have a presence based on this, select your audience, prepare your messages …
3# Follow a strategy for each social network. If you have a presence in several, do not share the same content on all social networks. Create a different strategy for each of the channels.
4# Optimize the profile. Think of it as the showcase for your business on social media. Take care of the photographs, update the texts, and provide information and contact channels for users.
5# Constant update. Post several times a week on Facebook and almost daily on Instagram (especially in Stories format) but as long as you have something relevant to share. If someone lands on your business profile and it is out of date, they will have no reason to follow it. The publication must be constant, but controlled, so as not to tire or bore the user.
6# Audiovisual content. Photos and videos generate up to 90% more interactions. The shorter and more direct texts, the better.
7# Ephemeral content and live broadcasts. They serve to show a closer vision of the trade with fresh content that attracts attention.
8# Customer service. Always respond to comments made by users on social media. Consider social networks as a way to get closer to them and answer their doubts and questions as if they were approaching your establishment.
9# Monitor your actions. Analyzing which publications are more successful, at what times, on what days of the week … will help you to know the needs of your customers. Adopt a listening attitude and you will know what to provide to your audience.
10# Do not be obsessed with the number of followers or set your main objective “to sell more”. Your goal should be to talk to consumers, add value to them, create a community of users related to your brand. You must work with that loyal local clientele also in your social networks … and that will bring business opportunities, in the medium and long term.