Optimize your Twitter account … Many of us have social profiles on more than one social network, but the vast majority of people and businesses use all these platforms in the same way. Either way, these websites are very different, they have different audiences, and the content with the most interactions is unique to each site. So why don’t we optimize our social accounts?

How to Optimize Your Twitter Account?

Twitter is an application that we have had available since 2006. Since then, the lives of personalities, reporters, newscasts, and many entities have changed. But few are the people who optimize their profile to be easily found; optimization they do perform on their websites. Today I am going to show you a couple of tips to optimize your Twitter account.

Information

Fill in all the information fields that you have available in your profile to optimize your Twitter account. Remember to use search words ( keywords ) with which customers or followers can find you. It also includes links to your website or other accounts that you also manage. In this area, you will be able to make a CTA (Call to action). To achieve this you have 160 characters, use them wisely.

Images

The general rule is to have at least 6 images in your account in order to fill out your profile. Remember that each photograph has to have good quality and definition. You also have to have a good profile and cover photo. Remember that this social network handles three sizes of images.

  • Profile photo = 400 * 400 pixels Maximum size: 10MB
  • Cover photo = 1500 * 500 pixels Maximum size: 100KB
  • Tweet images = 1024 * 512 to 440 * 220 Maximum size: 5MB

The images you can upload must be in one of the following formats: PNG, GIF, or JPG. Note: For a couple of years Twitter only allows images without animations in the cover space and profile photo.

Lists

One of the most underrated tools on Twitter is its lists. Lists, which will help you optimize your Twitter account and create professional relationships with other accounts on the social network. Basically, you can gather people or businesses in certain groups, this will allow you to organize the accounts that you follow. Either way, these lists can be private, so don’t worry if you include your competitors, they won’t be able to see it.

Publications

We all think we can create the perfect tweet, but there is a technique to achieve it. Take into consideration that each tweet can include elements such as Hashtags, links, images, and text. So, creating a message that allows you to optimize your Twitter account represents the ideal combination of these elements.

For example:

There are 140 characters in each tweet, of which 24 will be used for your URL, as long as it is shortened. We still have to subtract the letters we use to create hashtags from the initial number. Finally, it is recommended to leave at least 20 characters free for your audience to retweet their own message. We really have 60 to 80 characters to express our ideas, so what can we do?

One solution is not to use hashtags, it is true that they are very good at discovering new audiences and SMO, but not every message requires them. Alternatively, when you share a link message, Twitter generates an information card. If you can’t get your whole idea out in your tweet, worry about generating a good message in your website’s meta. Finally, I recommend you analyze what is your best tweet and put it at the beginning of your profile with a pin.

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